Reflecting on 2024 and Charting the Course for 2025
By Chad Taylor, Head of Strategy and Planning As the year draws to a close, it's a time for reflection, celebration, and...
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Nov 153 min read
HTML Email Engagement Essentials
By Lydia Clark, Digital Designer In the fast-paced digital landscape, effective communication is crucial for programs aiming to make an...
Nov 113 min read
13 Key Metrics for Measuring PAC Success
By Chad Taylor, Head of Strategy and Planning Tracking the success of your Political Action Committee is vital to ensure that your...
Nov 73 min read
13 Key Metrics for Measuring PAC Success
By Chad Taylor, Head of Strategy and Planning Tracking the success of your Political Action Committee is vital to ensure that your...
Oct 246 min read
Sagac Public Affairs: Celebrating 25 Years of Partnership and Success
Today, October 25, 2024, marks a special milestone for Sagac — It’s our 25th Anniversary! “Thank you and the full team at Sagac for...
Oct 172 min read
Election Day: It’s Going to be OK.
By Dan Ekstein, Partner & Chief Business Development Officer The 2024 elections are getting closer every day. For political junkies like...
Oct 103 min read
Solicitation Tactics that Work
Chad Taylor, Head of Strategy and Planning Effective solicitation is a critical component of Political Action Committees. It's the...
Sep 253 min read
Introducing a Fundraising Campaign
Trey Richardson, Managing Partner Why do so many fundraising campaigns fail? The reasons are many: Because organizations often are so...
Sep 33 min read
Advocacy and Get-Out-the-Vote: Your PAC's Civic Duty
Chad Taylor, Head of Strategy and Planning Advocacy and Get-Out-the-Vote: Your PAC's Civic Duty Elections are right around the corner...
Aug 63 min read
Elevate Your Emails: Six Data-Driven Trends from the First Half of 2024
Blake Toman, Market Research Analyst It’s hard to believe we’re halfway through 2024! As you evaluate your program's communications,...
Aug 53 min read
Maximizing Event Fundraising
Chad Taylor, Head of Strategy and Planning Fundraising events are a cornerstone of Political Action Committees. Not only do they serve as...
Jul 183 min read
Keys to Effective Budgeting
Trey Richardson, Managing Partner Summer is upon us. Association and corporate leadership are launching annual planning and budgeting...
Jul 93 min read
Building Relationships with Donors
Chad Taylor, Head of Strategy and Planning Donor relationships are the lifeblood of any successful political action committee. Strong...
Jun 173 min read
Effective Grassroots Advocacy: Driving Change
Chad Taylor, Head of Strategy and Planning Grassroots advocacy is a powerful force for change, and it plays a significant role in shaping...
Jun 43 min read
Civics Education and Engaging Your PAC Members
Chad Taylor, Head of Strategy and Planning A well-informed and engaged membership base is not only a valuable asset for any...
May 132 min read
Five Questions to Consider When Picking a Campaign Theme
Jacob McGuire, Production Coordinator & Traffic Manager Campaign themes have an integral role in developing effective communications for...
May 62 min read
Sagac Has a Stellar Year at the 2024 AAPC Pollie Awards
For Immediate Release May 6, 2024 Contact: Jeri Richardson 866-521-0900 info@sagac.com Washington, DC – Sagac Public Affairs received...
Apr 182 min read
Refreshing Your PAC Database: Spring Cleaning Tips
Claire McDonough, Head of National Accounts Just like tidying up your physical space, maintaining a clean and organized PAC database is...
Apr 103 min read
Motivating Donors — The Psychology of Giving
Chad Taylor, Head of Strategy and Planning Charitable giving is a profoundly human act. It's driven by a complex interplay of emotions,...
Mar 193 min read
Four Key Elements of an Effective PAC Brand
Brian Kurklin, Senior Graphic Designer Cultivating your PAC’s brand is a crucial component of reaching donors and strengthening your...
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