Spring Strategies for Your Political Action Committee

Chad Taylor, Head of Strategy and Planning, Sagac Public Affairs

As the spring season begins, many government affairs professionals are looking for fresh ideas to engage their stakeholders and reinvigorate their Political Action Committees (PACs). With the new Congress now in place, this is an excellent time to highlight key changes and remind your employees/members of the critical role they play in advocacy. Here are a few ideas to kickstart your spring campaign planning. 

Spotlight on New Members of Congress 

Every new Congress brings a wave of newly elected officials who may have a significant impact on the industries and communities your organization represents. Now is the time to: 

• Identify new Members of Congress who represent districts where your organization has a strong presence—employees, members, or business operations. 

• Highlight any new legislators serving on committees that oversee your industry. 

• Introduce your PAC community to these new policymakers, providing background on their positions and potential areas of alignment with your organization’s priorities. 

• Consider outreach opportunities such as welcome letters, introductory meetings, or virtual town halls to start building relationships early. 

Reinforce the Value of a Bipartisan (or Nonpartisan) PAC 

A key message for any spring campaign is reinforcing that your PAC is committed to supporting candidates who align with your organization’s priorities, regardless of party affiliation. Transparency and credibility are essential, so be sure to remind your audience that: 

• Contributions are not based on party lines but on a rigorous evaluation process. 

• The PAC supports candidates who demonstrate a commitment to policies that align with your organization’s mission and values. 

• There is a clear and structured review process to ensure contribution decisions are made strategically and with broad input. 

Advocacy and Relationship-Building Matter 

Beyond financial support, a strong PAC fosters engagement, advocacy, and relationships. This is an opportunity to educate and mobilize your audience around the importance of: 

• Direct engagement: Encourage members to reach out to their elected officials, attend town halls, and participate in advocacy days. 

• Long-term relationship-building: Establishing a rapport with legislators and their staff ensures your organization’s perspective is considered when policies are debated. 

• Ongoing education: Keep members informed about key legislative developments, PAC activities, and advocacy opportunities through regular updates and events. 

Spring Into Action 

As you launch your spring campaign, consider using this time to: 

• Host an educational event about the PAC and its role in advocacy. 

• Share impact stories demonstrating how PAC engagement has benefited your organization and industry. 

• Encourage stakeholders to enroll in grassroots efforts or sign up for PAC communications. 

A new Congress presents fresh opportunities, and now is the time to ensure your PAC remains a vital force in advancing your organization’s interests. With a strategic and proactive approach, you can engage your members, strengthen your advocacy efforts, and build lasting relationships with key policymakers.